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Durst integrates Amazon Transparency program into workflow software

Amazon’s Transparency program is a product serialization solution that effectively eliminates counterfeits, designed to protect both brands and consumers.

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By: Steve Katz

Associate Editor, Label & Narrow Web

Durst has announced it has integrated Amazon’s Transparency program into Durst Workflow. With this development, Durst Workflow becomes the first pre-press workflow software to generate and incorporate Amazon’s Transparency codes into production processes.

Amazon’s Transparency program is a product serialization solution that effectively eliminates counterfeits, designed to protect both brands and consumers.

With the integration into Durst Workflow, users can directly download Transparency codes, automatically integrate them into their designs, and proceed directly to production. According to Durst, the entire process is simple, precise, and integrates seamlessly into existing workflows. This advancement sets a new standard in the printing industry, enhancing product security and consumer trust.

“Our mission is to consistently provide our customers with the best technological solutions,” says Serge Clauss, product manager, Software & Solutions. “Integrating Amazon Transparency into Durst Workflow enables brands and print service providers to elevate counterfeit protection to a new level and unlock new business opportunities.”

This feature opens new avenues for brands enrolled in Amazon’s Transparency program. The solution underscores the Durst Group’s commitment to the highest standards of quality, security, and efficiency in print production.

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